70% of customers will abandon their cart at checkout due to a poor experience.

You could be blocking your customers from completing their online purchase:

• Hidden costs & additional fees

• No guest checkout

• Complicated checkout process

• Lack of customer-centricity

• Unclear delivery & returns policies

• Limited range of payment options

Optimising your checkout experience can increase your conversions by as much as 35%.

Create a frictionless checkout experience:

• Offer one-click checkout

• Allow guest checkout

• Accept a wide range of payment methods

• Prioritise mobile checkout

• Provide progress indicators 

• Follow website UX and UI best practices

• Show all rates and fees as early as possible

• Allow smart form filling and auto fills 

Due to Shopify Basic platform constraints, customers can only select their preferred Pargo Point after they have made payment. 

Naming your shipping method

Customers want to immediately identify their preferred shipping method to complete checkout as quickly as possible.

Recommended: 

• Pargo Click & Collect (select your Pargo Point after payment)

• Don’t wait around, collect from a Pargo Point near you

• Collect from one of thousands of Pargo Points near you

• Collect from a Pargo Point near you (select your preferred Pargo Point after payment)

Pricing Pargo Point delivery at Checkout

Recommended: 

Pargo Point delivery R65 - R70 maximum.

Home Delivery (and other shipping providers) R80+.

It recommended not to add a further mark up to Pargo Point delivery in order to promote access to ecommerce to all South Africans, and at a price anyone can afford.

Didn’t get a chance to select a preferred Pargo Point?

Request that the Pargo Point Reselect feature be activated on your Pargo account profile. This will trigger an email to your customer allowing them to change their Pargo Point within a set time (e.g. 8 hours) after they have completed checkout.

Customer touch points

Add Pargo as a preferred shipping method to your delivery and policy pages as well as product information components throughout your online store. 

Examples:

Offering further incentivised free Pargo delivery

Add free Pargo Point delivery to your free basket threshold with a recommended spend of R450. For free delivery above the basket threshold, offer your customers added value when choosing Pargo Points for their delivery with either a free gift or a discount code for their next online purchase.

Example:

Easy drop off returns

Add Pargo Returns using your unique URL. Simply add a menu item to your navigation, and link this to your unique Pargo Returns URL. 

Finding your unique Pargo Returns URL

Your Pargo Account must be activated for drop off returns in order to access the URL. 

Access your Returns URL from the configuration screen of your Shopify Pargo plugin, or simply get in touch with clientsupport@pargo.co.za. 

Find your Pargo Returns URL:

• Navigate to your Shopify dashboard;

• Click on the Pargo Plugin in your Apps list;

• Click on the Settings tab, check that you are logged into your myPargo account;

• Scroll down to the Returns section, copy your URL from here.

Log into your myPargo account:

*Enable the ‘Use myPargo’ toggle option to push all your orders directly to your myPargo dashboard.

Adding an informational pop up modal

To provide more information to your customers as an additional touch point, add our informational modal to your checkout process with an info [ ? ] indicator.